Posts

Showing posts from October, 2020

Farm-to-fork seafood traceability in quest of enabling food safety

Image
  Timestamp. Transparency. Preventing double-spending on farms. Seafood traceability is finishing its job in ensuring quality from farm to table. With innovation, seafood traceability will help importers, customs officials, retailers, and others trace seafood traded globally. This solution can shed light on production modes with significant environmental and social impacts. Let’s consider the following shrimp traceability example.  The pressing need for a shrimp traceability system As the world population grows, depending on fishing alone will not produce enough shrimp needed to supply. In the US alone, shrimp is the most consumed seafood with about 4 lbs per capita, about 25% of the seafood consumed in the US per capita. So most countries are turning to aquaculture to avoid dependence on fishing. Shrimp farms have continuously formed around the world, and more and more countries are farming and exporting Shrimp and other aquatic products. About 90% of the shrimp consumed in...

Self-protect personal data powered by the blockchain loyalty program

Image
  Blockchain loyalty program is considered the leading solution for the demand for self-protecting personal data in the digital era.  Companies, especially retailers or product suppliers always want to build a loyalty program to create their quality customer databases. Such a database that includes personal data is always a competitive advantage for companies as it allows them to identify customers who are likely to stay with the brand and become more loyal.  However, misuse of customers' personal data is the dark side of these programs. Therefore, companies are choosing a new direction by exploiting decentralized storage with blockchain to protect the security and privacy of customers. Blockchain loyalty programs open up opportunities for users to join corporate loyalty programs while still being able to self-protect their personal data. Current loyalty programs put personal data in danger A normal seemingly innocuous loyalty program comes with attractive rewards to lock...

Top 5 criteria of a Lot traceability system that blockchain can upgrade

  In quest of developing a successful Lot traceability system, companies entrust blockchain to generating disruptive transformation. Product traceability has become a global societal concern to ensure the quality, safety, and sustainability of goods, especially to companies in the supply chain industry. There are high risks of operating without traceability, including loss of market share, competitive disadvantage, unregulated liability, harm to the brand, and lost profits. The involvement of emerging technologies is gradually having a powerful effect on a traceability system, especially blockchain. Following the financial sector, the supply chain is said to be the next booming area of blockchain. Walmart, IKEA are some famous enterprises that have started to adopt blockchain.  Blockchain can transform the Lot traceability systems of these enterprises in many aspects. Here are some essential criteria of excellent traceability that can be upgraded with blockchain.  Get fr...

How to determine the tailor-made customer experience (CX) strategy?

Image
  Playing a huge role in business’s growth, a good customer experience strategy should include seamless experiences contributed with reliability and convenience.   Customer experience strategies increasingly play an essential role as a measure of efficiency for any growing business. Despite the dramatic resurgence of new technologies, a successful customer experience strategy is not out of a few key factors: Competitive insight Consumer research Market data Mission and Vision Generating and controlling the smooth flow of information and feedback will make it easier for strategic directors to adjust the organization to follow its goals, which improves customer experience and relationships. Key elements of a customer experience strategy: Looking back at your existing customer experience service strategy An excellent fresh start is looking back at how your business does customer care to decide what works well for your company and where you can improve. You should check all ...

Data storage on an enterprise blockchain platform comprehension

Image
Highlights and differences of data storage on any enterprise blockchain platform for better understanding before any implementation.   Databases are the storage and organization of the billions of data created every day. Databases allow tracking, editing, and linking of information. However, the existing databases are showing many security and trust issues, leading businesses to look for more optimal options. Blockchain-based data storage solutions for business are filling the security gaps of traditional databases and creating long-term data value. However, there are several characteristics of data storage on any enterprise blockchain platform that should be kept in mind: Input data characteristics Blockchain uses hashing algorithms and timestamps to validate and prove the uniqueness of the block. Therefore, the data stored in the blockchain is the transaction data type (or needs to be converted into the form of transaction data), that is, the data has a state associated with a ti...